A positive user-experience with your brand online is a critical component to your company's credibility. In a study from Econsultancy, almost 50% of users expressed an overall less positive perception of a company after one bad onsite experience. Generally speaking, customers that grow frustrated after engaging with a brand online are not very likely to return back to that site for a 2nd or 3rd time, or to make a purchase.
Too often, I've seen companies make seemingly trivial mistakes with their website design that end up being costly to developing and maintaining a loyal and long-term customer base. For most brands, the way that you lay out your content, including the format, style, and overall design, is linked to how users engage with your organization. When creating a website strategy, and determining how you want to lay out important design features that are connected to your content, keep in mind the following guidelines to ensure that you're optimizing your website for your customers and their respective needs.
1. Small Sizing and Style
2. Too Much Content
3. No Call-To-Action for Additional Content
4. Social Media Signals Where It Doesn't Make Sense
5. Copy That Fails To Entice
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